// PRODUCT, AI & LEADERSHIP ADVISORY

Operating partnership to help you grow.

TC Works is an advisory practice for growth- and PE-backed companies — building real AI operating models, sharpening product strategy, and bringing hands-on technical leadership to teams that need it.

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WHO WE ARE

Platforms where the buyer is interested in running their business, not enamored with the tech used to do it — and where the transactions, accounts, and repeat behavior all live in one place.

Experience in automotive, restaurant tech, distribution & logistics, and live events. What carries across all of them: aligning people around strategy, keeping them focused on outcomes, and building the operational discipline to keep delivering as things change — that's where I excel.

MC

Matthew Taylor Crawford

FOUNDER & PRINCIPAL

A product and technology executive with 20 years building the operating machine inside commerce and transaction businesses — most recently as Chief Operating Officer at Victory Live (live events & ticketing), and before that Chief Product & Innovation Officer at Cars Commerce, leading product, design, research, and engineering across Cars.com, Dealer Inspire, DealerRater, and CreditIQ. Earlier, he ran global commercial technology as VP & GM at Sysco LABS, leading product for a $35B B2B business serving 250,000 customers. He holds an M.S. in Technology Commercialization from UT Austin's McCombs School of Business.

WHAT WE DO
01
AI Adoption Strategy
Most companies don't have an AI problem, they have an operating model problem. I help leadership teams build a real AI operating system: model selection discipline, cost governance, and workflows that actually stick with the people using them.
02
Product Strategy & Advisory
From roadmap to monetization, I help product organizations make better decisions, grounded in two decades of building product at scale across ad networks, marketplaces, consumer apps and b2b solutions.
03
Technical Advisory / Fractional CPTO
Interim or fractional product / design / technical leadership for teams mid-scale, or rethinking their platform. I love digging in to help align and set a clear direction.
FOR INVESTORS & BOARDS

Useful to bring in when a portfolio company is —

Most of this work is A/B stage — product/market fit is there, but the product offering or go-to-market motion still needs to become repeatable and scalable.

01
Missing strategic focus
There's a vision, but it hasn't translated into a plan the team can execute against. I help create that focus and align it with the executional rigor to actually deliver on it.
02
Retooling the product team for scale
The team that got the product here often isn't the one that gets it further. I help assess the talent mix and rebuild the team for what scale actually requires.
03
Stuck with AI in a pilot
Every team has a prototype. Few can point to AI moving a real number. I help make it measurable — model selection, cost governance, workflows that survive real usage, not just a demo.
04
Needing a product voice on the board
Fractional or advisory seat for portfolio companies that need senior product judgment in the room, not just in the org chart.
SELECTED EXPERIENCE
Cars Commerce
Chief Product & Innovation Officer
Led product, design, research, and engineering across Cars.com, Dealer Inspire, DealerRater, and CreditIQ; built a retail media network and ad products for OEM partners.
Sysco LABS
VP Commercial Technology & GM
Led the acquisition and integration of CAKE, a restaurant tech startup, as part of running global commercial technology for a 500+ person org.
Victory Live
Chief Operating Officer
Operating leadership for a PE-backed live events and ticketing company.
GET IN TOUCH

Let's talk about what you're building.

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